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TOURIVER · Story

"Ten Years to Grow a Dream" is published

JUNE 2026

A book has just been published: the complete story of Touriver's founding, written by its founder, Abderrahman Kroumille. Eighteen years separate the first seed — a salary of 3,000 dirhams and a first apartment bought in Marrakech in 2004 — from today's farm.

It reveals the purchase of the bare land in August 2016, the arrival of a childhood friend from Ouarzazate, the birth of the name "Touriver" after an administrative rejection of an earlier name, and the passion for astronomy that had been dormant since first-year university.

A personal account, far from corporate speeches, telling what it really means to "grow a dream."

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